E-commerce Strategy of Small and Micro Enterprises

被引：0

作者：

Liang, Bing ^{[1
]}

Dong, Baotian ^{[1
]}

机构：

[1] Beijing Jiaotong Univ, Beijing 100044, Peoples R China

来源：

INTERNATIONAL CONFERENCE ON COMPUTATIONAL AND INFORMATION SCIENCES (ICCIS 2014) | 2014年

关键词：

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Electronic commerce has become an effective way for the development of small micro enterprises. This paper use SWOT analysis method to analysis the internal and external environment for small micro enterprises and propose four strategies for them to develop e-commerce on this basis establish and run the website independently, choose the third-party platform mode or choose customization and community-based e-commerce.

引用

页码：1267 / 1272

页数：6

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