Consumers' protection of online privacy and identity

被引：132
|
作者：
Milne, GR [1 ]
Rohm, AJ
Bahl, S
机构：
[1] Univ Massachusetts, Amherst, MA USA
[2] Northeastern Univ, Boston, MA 02115 USA
来源：
JOURNAL OF CONSUMER AFFAIRS | 2004年 / 38卷 / 02期
关键词：
D O I：
10.1111/j.1745-6606.2004.tb00865.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article examines online behaviors that increase or reduce risk of online identity theft. The authors report results from three consumer surveys that indicate the propensity to protect oneself from online identity theft varies by population. The authors then examine attitudinal, behavioral, and demographic antecedents that predict the tendency to protect one's privacy and identity online. Implications and suggestions for managers, public policy makers, and consumers related to protecting online privacy and identity theft are provided.
引用
收藏
页码：217 / 232
页数：16
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