Research on Personalized Service based on College Students' Consumption Behavior in the Age of Big Data

Big data is no longer a new word, which is currently linked to people's daily life, study and work. Big data enables people to understand new knowledge at the fastest speed and maximum scope, thus facilitating people to gain new sources of value. College students is a group that can most quickly access the source of new knowledge and value. The consumption behavior of college students has changed our environment, so that more and more researchers begin to pay attention to it. Through analyzing the consumption behavior of college students, the influencing factors based on big data thinking, this paper predicts that potential personalized service will become the trend of future development.