How to think like a behavior analyst: Understanding the science that can change your life

被引：2
|
作者：
Austin, Jennifer L. [1 ]
Marshall, Jason A. [2 ]
机构：
[1] Univ Houston, Sch Human Sci & Humanities, Div Psychol, Houston, TX 77058 USA
[2] Calif State Univ Fresno, Fresno, CA 93740 USA
来源：
JOURNAL OF APPLIED BEHAVIOR ANALYSIS | 2008年 / 41卷 / 01期
关键词：
behavior analysis textbooks; marketing behavior analysis;
D O I：
10.1901/jaba.2008.41-149
中图分类号：
B849 [应用心理学];
学科分类号：
040203 ;
摘要：
The field of applied behavior analysis has suffered from a relative dearth of user-friendly books appropriate to a lay audience. Bailey and Burch's book fills this niche with a work that is both entertaining and informative. The book is reviewed in terms of the strengths and limitations of its content, as well as in the context of the importance of effective marketing of behavior analysis.
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页码：149 / 154
页数：6
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