The objective of this investigation was to quantify pituitary thyroid stimulating hormone (TSH) beta mRNA, pituitary and plasma TSH and plasma thyroid hormone levels during the parr-smolt transformation of Coho salmon that occurs in spring from February to May. The status of the pituitary-thyroid axis was assessed using an RNase protection assay for pituitary TSH beta mRNA and radioimmunoassays for salmon pituitary and plasma TSH and thyroid hormones. TSH beta mRNA was highest during late winter (February) (4.9 pg/mu g DNA) and gradually declined during spring (2.3 pg/mu g DNA). In contrast, pituitary and plasma TSH levels showed a small, but statistically non-significant change during smoltification. Despite minimal change in plasma TSH levels, characteristically large increases in plasma T4 (January-3.3 ng/ml to April-10.2 ng/ml) and significant, but modest increases in plasma T3 (February-2.4 ng/ml to April-5.8 ng/ml) were observed. Regression analysis showed a significant positive relationship between plasma T4 and T3 and negative relationship between plasma T3 and pituitary TSH beta mRNA. However, all other relations were not significant. These data suggest a significant role for peripheral regulation (i.e. T4-T3 conversion, change in tissue sensitivity, hormone degradation rate) as well as evidence of central regulation via negative feedback at the level of the pituitary gland in regulation of thyroid activity in salmon. Furthermore, the increased thyroid sensitivity to TSH (shown previously), in the face of relatively constant plasma TSH levels, may be the major factor responsible for the increased thyroid activity observed during smoltification. Published by Elsevier Inc.