Sports Journalism: Its Global Future in the Age of Digital Media

This study considers the possible future outcomes and developments of sports journalism in the age of digital media. A group of sports journalists from different countries around the world rationalised their points of view, in relation to the economy and sustainability of their profession in the digital era, alongside the digital changes they have faced during their careers. Despite having disclosed their personal opinions, several significant and strong correlations were found in almost all aspects. The sports journalists emphasise more advantages than disadvantages of digital media in their daily lives, and, despite recognising that the sector is in crisis, they believe that it will be possible to overcome it by producing creative content and increasing online interactionwith consumers. Financially, the majority agree that they will have to put aside old advertisement practices and introduce new premium versions and paid content. Despite some disagreements in thoughts, it is concluded that to survive they will undoubtedly have to adapt to the online platforms and develop features that keep pace with the advancement of the digital world.