Under siege: How consumers respond and marketers react to negative information

被引：0
|
作者：
Klein, JG [1 ]
Shiv, B [1 ]
机构：
[1] DUKE UNIV,DURHAM,NC 27706
来源：
ADVANCES IN CONSUMER RESEARCH, VOL 23: RESEARCH FRAME SYNERGIES | 1996年 / 23卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：456 / 456
页数：1
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