An Empirical Research on Participate Behavior of Online Reviews

被引：0
|
作者：
Dan, Zhao [1 ]
机构：
[1] SW Univ Nationalities, Chengdu, Peoples R China
来源：
EDUCATION AND EDUCATION MANAGEMENT | 2011年 / 1卷
关键词：
Customer reviews; participation behavior; altruism; reputation;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
The paper studied consumer participation behavior of online reviews on B2C websites, from altruism, reputation, customer recognition, customer complaints, and material incentives, analysis the factors which affect consumer participation behavior in reviews. Empirical study shows that altruism, customer recognition, customer complaints have significant correlation on participation behavior. Material incentives, reputation have no significant correlation with customer participation behavior.
引用
收藏
页码：124 / 127
页数：4
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