共 50 条
- [42] INTANGIBLE VALUE OF THE SPORT EVENT: THE CASE OF EUROBASKET2011 [J]. DRIVERS FOR PROGRESS IN THE GLOBAL SOCIETY, 2015, : 143 - 149
- [44] PREDICTING ACTIVE SPORT PARTICIPANT'S APPROACH BEHAVIORS FROM EMOTIONS AND MEANING ATTRIBUTED TO SPORT EVENT EXPERIENCE [J]. EVENT MANAGEMENT, 2023, 27 (01): : 127 - 147
- [48] Sport Sponsorship Effects on Spectators' Consideration Sets: Impact With and Without Brand-event Link Recognition [J]. ADVANCES IN CONSUMER RESEARCH, VOL XXXVII, 2010, 37 : 550 - 552
- [49] Differentiating Mass Participant Sport Event Consumers: Traditional Versus Non-Traditional Events [J]. SPORT MARKETING QUARTERLY, 2016, 25 (01): : 47 - 58