Relationship between design thinking and entrepreneurial way of doing business: case of a brazilian crossfit academy

被引：0

作者：

Santos Silva, Wallace Jorge ^{[1
]}

Villas Boas Melio, Jose Andre ^{[1
]}

机构：

[1] Ctr Fed Educ Tecnol Celso Suckow Fonseca, Nova Iguacu, RJ, Brazil

来源：

DIMENSION EMPRESARIAL | 2022年 / 20卷 / 01期

关键词：

co-creation; training; entrepreneurship; position; EXERCISE; ADOLESCENTS; FITNESS; POWER;

D O I：

10.15665/dem.v20i1.2609

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study aims to understand the expectations of the Crossfit practitioner of a business unit installed in a Brazilian state, proposing the design thinking methodology to be incorporated into the entrepreneurial way of designing experiences. Through an exploratory study, users were heard to propose personalized training solutions that support the decision of users to stay. Designing adjusted to user groups can provide the customer with unique and differentiated experiences, which means the adoption of experiential business tools that bring a competitive advantage to the entrepreneur.

引用

页码：71 / 90

页数：20

共 50 条

[21] The effect of socioemotional wealth on the relationship between entrepreneurial orientation and family business performance
Hernandez-Linares, Remedios
Kellermanns, Franz W.
Lopez-Fernandez, Maria Concepcion
Sarkar, Soumodip
[J]. BRQ-BUSINESS RESEARCH QUARTERLY, 2020, 23 (03) : 174 - 192
[22] AN APPROACH TO THE RELATIONSHIP BETWEEN ENTREPRENEURIAL CHARACTERISTICS AND THINKING STYLES IN UNDERGRADUATE AND POSTGRADUATE UNIVERSITY STUDENTS
Martin-Garrido, F. B.
Morales-Fernandez, E. J.
Vance, C.
Garcia-Alonso, C. R.
[J]. INTED2017: 11TH INTERNATIONAL TECHNOLOGY, EDUCATION AND DEVELOPMENT CONFERENCE, 2017, : 9729 - 9729
[23] Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Hughes, Mathew
Morgan, Robert E.
[J]. INDUSTRIAL MARKETING MANAGEMENT, 2007, 36 (05) : 651 - 661
[24] Entrepreneurship, Business Model, and Design Thinking in Small and Medium-Sized Brazilian Enterprises (SMEs)
Aranha, Elzo Alves
Silva Correa, Juliana Barbara
El Mouallem, Antoun Charles
[J]. DIMENSION EMPRESARIAL, 2021, 19 (03): : 46 - 64
[25] Representative Turn: New Way of Thinking about the Relationship between Representation and Democracy
Mottlova, Marketa
[J]. FILOSOFICKY CASOPIS, 2017, : 113 - 121
[26] Self-efficacy mediates the relationship between entrepreneurial passion and entrepreneurial behavior among Master of Business Administration students
Sun, Xiaomeng
[J]. SOCIAL BEHAVIOR AND PERSONALITY, 2020, 48 (09):
[27] Once bitten, twice shy? The relationship between business failure experience and entrepreneurial collaboration
Amankwah-Amoah, Joseph
Adomako, Samuel
Berko, Damoah Obi
[J]. JOURNAL OF BUSINESS RESEARCH, 2022, 139 : 983 - 992
[28] Relationship between entrepreneurial orientation, innovative co-branding partnership, and business performance
Gorska-Warsewicz, Hanna
[J]. JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND INNOVATION, 2024, 20 (02) : 139 - 159
[29] DOING BUSINESS IN THE TORRES STRAITS: A STUDY OF THE RELATIONSHIP BETWEEN CULTURE AND THE NATURE OF INDIGENOUS ENTREPRENEURS
Lee-Ross, Darren
Mitchell, Benjamin
[J]. JOURNAL OF DEVELOPMENTAL ENTREPRENEURSHIP, 2007, 12 (02) : 199 - 216
[30] Relationship between creative thinking and experimental design thinking in science education: Independent or related
Yang, Xiantong
Zhang, Mengmeng
Zhao, Yuehan
Wang, Qiang
Hong, Jon-Chao
[J]. THINKING SKILLS AND CREATIVITY, 2022, 46

← 1 2 3 4 5 →