Study on Design Strategy for Sustainable Development of Chinese Solar Term Culture

The 24 solar terms that form the traditional lunisolar calendar were created by ancient Chinese people. Through a literature review and semistructured interviews, this study clarified 19 key items of the design strategies for the sustainable development of solar term culture, and conducted factor extraction through factor analysis using SPSS statistical software on four types of expert questionnaires, including production, government, learning, and research. Then, four target layers, including humanistic aesthetic value, social sustainable value, practical innovation value, and scientific development value, were formed, thereby establishing a solar term culture design strategy indicator model. Secondly, the detailed indicators of the design strategies for solar term culture were employed to verify and evaluate the existing three types of design products, namely, graphic visual design, handicraft design, and commodity packaging design to conduct an overall evaluation and design value judgment, as well as the sustainable development of solar term culture design. Finally, the target levels of the four major aspects of solar term culture design were compared using SWOT analysis, and then, this paper discussed the design strategies, improvement basis, and characteristic developments of three different design types of design products or commodities regarding their design and development, in order to improve and construct a sustainable nonmaterial solar term culture design model.