Characteristics of online group-buying website and consumers intention to revisit: the moderating effects of visit channels

被引：8

作者：

Che, Tong ^{[1
]}

Peng, Zeyu ^{[2
]}

Hua, Zhongsheng ^{[3
]}

机构：

[1] Soochow Univ, Soochow Think Tank & Dongwu Business Sch, Res Ctr Smarter Supply Chain, 50 Donghuan Rd, Suzhou, Jiangsu, Peoples R China

[2] East China Univ Sci & Technol, Res Ctr Virtual Business, Sch Business, 130 Meilong Rd, Shanghai, Peoples R China

[3] Zhejiang Univ, Sch Management, 866 Yuhangtang Rd, Hangzhou, Zhejiang, Peoples R China

来源：

ELECTRONIC COMMERCE RESEARCH | 2016年 / 16卷 / 02期

关键词：

Online group-buying; Consumer revisit intention; Visit channels; SOCIAL-INFLUENCE; SATISFACTION; PURCHASE; AUCTION; UTILITARIAN; WEB; ANTECEDENTS; KNOWLEDGE; COMMERCE; ADOPTION;

D O I：

10.1007/s10660-016-9214-y

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Online group-buying (OGB) is a relatively new market, but has attracted much academic attention. Under intensive competition, it is essential for OGB websites to maintain customers' revisit. This paper identified three context-specific characteristics of an OGB website and investigated the impact of these features on customers' revisit intention. Furthermore, the effects of these features were proposed to vary among different visit channels. A theoretical model was developed and tested based on 258 valid responses collected through an online survey. The results indicated the distinct effects of OGB features and supported the contingent impact of visit channels. Specifically, timeliness and inconsistency had stronger negative influence on revisit intention for indirect visitors, while the effect of richness is significant for both the direct and indirect visitors.

引用

页码：171 / 188

页数：18

共 37 条

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