Consumer preferences and attitudes towards eCommeirce activities. Case study: Greece

This is the second part of a study on consumer preferences and attitudes towards the internet technology and eCommerce activity in Greece. In this second part the authors build up on the results of the first part which investigated the role of the internet technology and the frequency of its use in everyday life in the country. More electronic transactions related issues were studied i.e. the ease and comfort of using plastic money, the types of products and/or services most preferred to be purchased or hired online, the obstacles that block almost the whole internet user population in the country from engaging such transactions. Unfortunately the results are not positive of the current situation in the country and the projects seem to be rather pessimistic at least for the near future of eCommerce in the country.