Risk-Averse Portfolio Procurement Strategy Under Large-Scale Promotion Online

被引：8

作者：

Wu, Feng ^{[1
]}

Shu, Lei ^{[2
]}

Zhao, Si-Si ^{[3
]}

Jiang, Bin ^{[4
]}

机构：

[1] Xi An Jiao Tong Univ, Sch Management, Xian 710049, Peoples R China

[2] Peoples Bank China, Shenzhen Cent Sub Branch, Shenzhen 518001, Peoples R China

[3] Guangdong Univ Foreign Studies, Sch Business, Guangzhou 510006, Peoples R China

[4] DePaul Univ, Driehaus Coll Business, Dept Management, Chicago, IL 60604 USA

来源：

IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT | 2022年 / 69卷 / 04期

基金：

中国国家自然科学基金;

关键词：

Procurement; Contracts; Uncertainty; Portfolios; Consumer behavior; Probability density function; Random variables; Large-scale promotion online (LPO); portfolio procurement strategy (PPS); strategic consumer behavior; unreliable supply; IMPACT; DIVERSIFICATION; BEHAVIOR; SUPPLIER;

D O I：

10.1109/TEM.2020.2975237

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The large-scale promotion online brings great challenges to e-tailers, such as the uncertain demand caused by strategic customer behaviors and the unreliable supply from suppliers. In this article, a portfolio procurement strategy (PPS) that incorporates a long-term contract and a spot market is proposed. From the perspective of a risk-averse e-tailer, we identify conditions under which the e-tailer should procure, via the unreliable supply contract only, the spot market only, or both. The impacts of risk aversion and strategic customers on the optimal procurement strategy are also investigated. The results show that, when procurement price via contract lies between two thresholds, the e-tailer chooses PPS, and otherwise chooses supply contract or spot market only. The PPS is more likely to be used if the e-tailer is more risk-averse, the supply is more unreliable, or there are more strategic customers.

引用

页码：1252 / 1261

页数：10

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