INTERORGANIZATIONAL NETWORK MANAGEMENT MODEL

被引：0
|
作者：
Nadezda, Kolesnik [1 ]
机构：
[1] Natl Res Univ, Higher Sch Econ, Moscow, Russia
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This research suggests the model for interorganizational relationships management. The framework evaluates partners with respect to two constructs, which considered maximizing effects of organizational network on firm performance: distance and value creation capacity of the partners. Set of assessment criteria and scales for measurement were specified. Finally, matrix with four relationship groups and basic relationships strategies was elaborated. Finally, the proposed model is empirically evaluated through case study, on the sample of 60 industrial companies. Model could be helpful for analysis and management of diverse interorganizational relationships.
引用
收藏
页码：726 / 734
页数：9
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