Facilitating conditions and institutional trust in electronic marketplaces

被引:0
|
作者
Ratnasingam, P [1 ]
Pavlou, PA [1 ]
Tan, YH [1 ]
Gefen, D [1 ]
机构
[1] Univ Vermont, Sch Business Adm, S Burlington, VT 05403 USA
关键词
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Organizations are capitalizing on new Internet technologies to engage in e-business. Given the uncertainties of today's e-business, we examine the role of institutional trust as an enabler of electronic marketplaces, drawing upon the lessons learned from traditional EDI via Value-Added-Networks. We apply these principles to develop a set of institutional trust-building facilitating conditions, such as (a) IT connectivity, (b) standards, and (c) uniform product descriptions. This research has implications for (1) the nature and role of institutional trust in e-marketplaces, (2) the strategic design of cost-effective trust-building mechanisms in e-marketplaces, and (3) an extension of the literature on institutional trust.
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页码:556 / 559
页数:4
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