The Influence of CEO Gender on Market Orientation and Performance in Service Small and Medium-Sized Service Businesses

被引：89
|
作者：
Davis, Peter S. [1 ]
Babakus, Emin [2 ]
Englis, Paula Danskin [3 ,4 ]
Pett, Tim [5 ]
机构：
[1] Univ N Carolina, Belk Coll Business, Charlotte, NC 28223 USA
[2] Univ Memphis, Fogelman Coll Business & Econ, Memphis, TN 38152 USA
[3] Univ Twente, Berry Coll, Campbell Sch Business, Enschede, Netherlands
[4] Univ Twente, Dutch Inst Knowledge Intens Entrepreneurship Niko, Enschede, Netherlands
[5] Wichita State Univ, W Frank Barton Sch Business, Ctr Entrepreneurship, Wichita, KS 67260 USA
来源：
JOURNAL OF SMALL BUSINESS MANAGEMENT | 2010年 / 48卷 / 04期
关键词：
DECISION-MAKING; ORGANIZATIONAL PERFORMANCE; MANAGEMENT; FEMALE; ENTREPRENEURS; STRATEGY; GROWTH; RISK; VALIDATION; SURVIVAL;
D O I：
10.1111/j.1540-627X.2010.00305.x
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial performance (profitability). That is, female-led service SMEs perform significantly better due to their stronger market orientation relative those led by males. The findings further suggest that female-led firms were slightly better than their male-led counterparts in transmitting market performance into financial performance, although the differences were not statistically significant.
引用
收藏
页码：475 / 496
页数：22
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