The Influence of CEO Gender on Market Orientation and Performance in Service Small and Medium-Sized Service Businesses

被引：89

作者：

Davis, Peter S. ^{[1
]}

Babakus, Emin ^{[2
]}

Englis, Paula Danskin ^{[3
,4
]}

Pett, Tim ^{[5
]}

机构：

[1] Univ N Carolina, Belk Coll Business, Charlotte, NC 28223 USA

[2] Univ Memphis, Fogelman Coll Business & Econ, Memphis, TN 38152 USA

[3] Univ Twente, Berry Coll, Campbell Sch Business, Enschede, Netherlands

[4] Univ Twente, Dutch Inst Knowledge Intens Entrepreneurship Niko, Enschede, Netherlands

[5] Wichita State Univ, W Frank Barton Sch Business, Ctr Entrepreneurship, Wichita, KS 67260 USA

来源：

JOURNAL OF SMALL BUSINESS MANAGEMENT | 2010年 / 48卷 / 04期

关键词：

DECISION-MAKING; ORGANIZATIONAL PERFORMANCE; MANAGEMENT; FEMALE; ENTREPRENEURS; STRATEGY; GROWTH; RISK; VALIDATION; SURVIVAL;

D O I：

10.1111/j.1540-627X.2010.00305.x

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This study examines the effects of CEO gender on market orientation and performance (growth and profitability) among a sample of small and medium-sized service businesses. Gender was found to have significant indirect effects (via market orientation) on both market performance (growth) and financial performance (profitability). That is, female-led service SMEs perform significantly better due to their stronger market orientation relative those led by males. The findings further suggest that female-led firms were slightly better than their male-led counterparts in transmitting market performance into financial performance, although the differences were not statistically significant.

引用

页码：475 / 496

页数：22

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