Research on Effectiveness of Enterprise Innovation Management from Corporate Executive Perspective

With the increasingly volatile environment, corporate executives should pay more attention to regard the business innovation as one of the company's core functions. There should exist a significant positive correlation between the awareness of business innovation and business innovation atmosphere. From a larger extent, corporate executives, should focus on product innovation from technical perspective, and also pay attention to the innovation activities from a broader sense. The corporate executives need to concern about more innovative activities and to support innovative environment from all aspects of the business. In other words, the flexible system, innovation authorization, innovation process, supportive culture, outside partners and also the identification of strategic frontiers for innovative growth should be served as key issues for the formation of innovation carried by corporate executives.