Trends in hospitality management research: a personal reflection

Purpose - The purpose of this paper is to provide a personal view of changes and trends in hospitality research since the formation of the International Journal of Contemporary Hospitality Research, and the context of those changes. Design/methodology/approach - A micro-auto-ethnographic approach is used based on observation and experiences of the author as an editor of a journal since 1993. Findings - As with other forms of research, hospitality research has become commodified by universities, has been much influenced by changes in greater availability of analytical software packages, and been much influenced by new challenges in the industry, notably globalisation and the rise of Asia. Originality/value - The paper provides a list of current issues for research within a context of changing demands being made on academic researchers.