Construction of Evaluation Index System of Marketing Competitiveness

被引：0
|
作者：
Qin, Jing [1 ]
机构：
[1] Zhongshan Polytech, Zhongshan 528403, Guangdong, Peoples R China
来源：
2018 4TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES, MODERN MANAGEMENT AND ECONOMICS (SSMME 2018) | 2018年
关键词：
evaluation index system; marketing competitiveness; construction;
D O I：
10.23977/ssmme.2018.62242
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the development of economy, if companies want to gain a firm foothold in the fierce market competition, they must enhance their own marketing competitiveness, strengthen their own market value, and at the same time increase their overall strength, fit with the actual business situation. The situation evaluation index system has caused widespread concern among economists. This paper starts with the case analysis, analyzes the construction basis of the evaluation index system of marketing competitiveness, and emphatically explains the construction steps of the evaluation index of marketing competitiveness, aiming to provide valuable reference for evaluation indicators.
引用
收藏
页码：183 / 186
页数：4
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