A brief history of the future of advertising: Visions and lessons from integrated marketing communications

被引：2
|
作者：
Bearden, WO [1 ]
Madden, CS [1 ]
机构：
[1] BAYLOR UNIV, WACO, TX 76798 USA
来源：
JOURNAL OF BUSINESS RESEARCH | 1996年 / 37卷 / 03期
关键词：
D O I：
10.1016/S0148-2963(96)00062-8
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：135 / 138
页数：4
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