A brief history of the future of advertising: Visions and lessons from integrated marketing communications

被引：2

作者：

Bearden, WO ^{[1
]}

Madden, CS ^{[1
]}

机构：

[1] BAYLOR UNIV, WACO, TX 76798 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 1996年 / 37卷 / 03期

关键词：

D O I：

10.1016/S0148-2963(96)00062-8

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：135 / 138

页数：4

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