Research on Strategic Management for Real Estate Enterprises Under the new Situation

被引：0
|
作者：
Ren, Zhuoyi [1 ]
机构：
[1] City Univ Macau, Golden Dragon Ctr, Macau, Peoples R China
来源：
PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON MANAGEMENT AND ENGINEERING (CME 2014) | 2014年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In recent years, the real estate market is increasingly competitive. Faced with the new situation and the macro environment for real estate enterprises, opportunities and challenges coexist. However, many issues are exposed in many real estate companies such as the lack of core competence, unreasonable product structure, backward management system, etc. Therefore, it is particularly necessary to strengthen the strategic management of the real estate enterprises in the new situation. Real estate enterprises should formulate strategic objectives and implement the strategy, in order to improve the core competence. In this paper, strategic management for real estate enterprise is discussed in more detail.
引用
收藏
页码：681 / 685
页数：5
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