Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption

被引：0
|
作者：
Mohan, Lalit [1 ,2 ]
Mathur, Neeraj [1 ]
Reddy, Y. Raghu [1 ]
机构：
[1] Int Inst Informat Technol, Hyderabad IIIT H, Software Engn Res Ctr, Hyderabad, Andhra Pradesh, India
[2] IDRBT, Hyderabad, Andhra Pradesh, India
来源：
ENASE 2015 - PROCEEDINGS OF THE 10TH INTERNATIONAL CONFERENCE ON EVALUATION OF NOVEL APPROACHES TO SOFTWARE ENGINEERING | 2015年
关键词：
Mobile App Usability; Mobile Banking in India; Usability; Error Handling; INFORMATION; CAPACITY;
D O I：
暂无
中图分类号：
TP31 [计算机软件];
学科分类号：
081202 ; 0835 ;
摘要：
India has 790+ million active mobile connections and 80.57 million smartphone users. However, as per Reserve Bank of India, the number of transactions performed using smartphone based mobile banking applicationsis less than 12% of the overall banking transactions. One of the major reasons for such low numbers is the usability of the mobile banking app. In this paper, we focus on usability issues related tomobile banking apps and propose a Mobile App Usability Index (MAUI) for enhancing the usability of a mobile banking app. The proposed Index has been validatedwith mobile banking channel managers, chief information security officers, etc.
引用
收藏
页码：313 / 320
页数：8
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