Transboundary Cooperation of Environmental Public Welfare Organizations: An Impact Mechanism Model

With the saturation and maturity of the traditional environmental protection industry, transboundary cooperation has become a new trend, and more parties are required to participate in environmental protection public welfare for value co-creation. Through in-depth interviews, this paper uses grounded theory to explore the impact mechanism of environmental public welfare organizations participating in transboundary cooperation in the context of "Internet +". This study extracts four main categories of transboundary cooperation, including benefit perception, cost perception, environment perception and risk perception. It also constructs a model of the impact mechanism from the perspective of intention and behavior. The findings provide a new perspective on how environmental public welfare organizations participate in transboundary cooperation.