THE COMPETITIVENESS OF INDUSTRY - FROM COMPARATIVE ADVANTAGE TO COMPARATIVE ADVANTAGE TO COMPETITIVE ADVANTAGE

Competitiveness is a very important factor for the success of many products. Issues such as quality, concepts and innovations are more difficult to measure empirically and are generally global indices (manufacturing envisages the whole economy). An enterprise with best marketing techniques can often competing market parties, often at the expense of more productive companies. Consequently, factors such as product differentiation, barriers to entry, after-sales service, advertising strategies, etc., play an increasingly important role in the evolution of competitiveness in the modern economy. In a market economy, free competition plays as a driver of economic and technical progress and increase the efficiency of producers, as a counterweight indispen inerted left perpendicular ensuring efficient allocation of resources. In an open economy, the application and maintenance of an environment free eoncurential entails unhindered access to the market for providing benefits equal to equal, freedom of pricing, etc., each firm is in competition with other companies in the same country and foreign companies in the same business.