Antecedents Of Comparative Advantage and Their Impact on Competitiveness

This study aims to examine the competitiveness of alternative tourism in Bali Province related to ecotourism and spiritual tourism through comparative advantage as a mediator. The population in this study is alternative tourism business managers, government, academics, and community leaders. This study uses a positivism-based quantitative design. The unit of analysis is destinations related to ecotourism and spiritual tourism. Data analysis used the PLS SEM approach. The results showed that (1) ecotourism had a positive but not significant effect on the competitiveness of alternative tourism. Spiritual tourism has a positive but not significant effect on the competitiveness of alternative tourism. (3) Ecotourism has a positive and significant effect on comparative advantage. (4) Spiritual tourism has a positive and significant effect on the competitiveness of alternative tourism. (5) Comparative Advantage has a positive and significant effect on the competitiveness of alternative tourism. Theoretically, this research contributes to determining the competitiveness of destinations through comparative advantage as a mediator. Comparative advantage is very important in maintaining the competitiveness of alternative tourism in Bali.