Powerful products: Strategic management of successful new product development

被引:0
|
作者
Kingston, GC
机构
关键词
D O I
10.1016/S0737-6782(01)00127-8
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:351 / 352
页数:2
相关论文
共 50 条
  • [21] On the Development of the Mechanism of Strategic Management of Grain Products Subcomplex
    Yeryashev, Pavel A.
    [J]. UPRAVLENETS-THE MANAGER, 2016, (03): : 20 - 26
  • [22] Strategic Sales Management Mix for a Launched New Product
    Rukuiziene, Rasa
    [J]. RURAL DEVELOPMENT IN GLOBAL CHANGES, VOL 5, BOOK 1, 2011, 5 (01): : 229 - 234
  • [23] Factors affecting the successful development of new products
    Lewis, WP
    Haiying, W
    [J]. ENGINEERING DESIGN CONFERENCE '98: DESIGN REUSE, 1998, : 409 - 416
  • [24] The strategic orientation of the managerial ties for new product development
    Taifi, Nouha
    Corallo, Angelo
    Passiante, Giuseppina
    [J]. INTERNATIONAL JOURNAL OF KNOWLEDGE AND LEARNING, 2008, 4 (06) : 613 - 624
  • [25] A PRELIMINARY STRATEGIC MARKETING FRAMEWORK FOR NEW PRODUCT DEVELOPMENT
    Thrassou, Alkis
    Vrontis, Demetris
    Chebbi, Hela
    Yahiaoui, Dorra
    [J]. 4TH ANNUAL EUROMED CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS: BUSINESS RESEARCH CHALLENGES IN A TURBULENT ERA, 2011, : 1854 - 1876
  • [26] Organizing new product development projects in strategic alliances
    Gerwin, D
    Ferris, JS
    [J]. ORGANIZATION SCIENCE, 2004, 15 (01) : 22 - 37
  • [27] Strategic impact of new product development on export involvement
    Lim, Jeen-Su
    Sharkey, Thomas W.
    Heinrichs, John H.
    [J]. EUROPEAN JOURNAL OF MARKETING, 2006, 40 (1-2) : 44 - 60
  • [28] INTEGRATING MANUFACTURING INTO THE STRATEGIC PHASES OF NEW PRODUCT DEVELOPMENT
    GERWIN, D
    [J]. CALIFORNIA MANAGEMENT REVIEW, 1993, 35 (04) : 123 - 136
  • [29] Salesforce management factors for successful new product launch
    Fraenkel, Stefan
    Haftor, Darek M.
    Pashkevich, Natallia
    [J]. JOURNAL OF BUSINESS RESEARCH, 2016, 69 (11) : 5053 - 5058
  • [30] Strategic product development
    不详
    [J]. IIE SOLUTIONS, 2000, 32 (07): : 13 - 13