QUALITY CULTURE OF ROMANIAN COMPANIES - PART I

The paper presents the results of fieldwork research conducted in a large Romanian leather and footwear production company to identify and examine the nature of the organizational culture in the dynamics of a quality-oriented organization. The company profile is presented, the research methodology is displayed, followed by data analysis and interpretation of the results, The findings reveal that the organizational culture is a very complex and important factor to be considered by an organization pursuing high quality levels. The paper closes with some conclusions regarding objectives attainment, and advances recommendations for future facilitating actions.