The Impact of the Organizational Culture on the Romanian Companies' Competitiveness on the Global Market

Our paper emphasizes the results of a survey that we undertaken on a representative sample of Romanian organizations in view to reveal the differences between the real cultural climate and the ideal one, which assure the achievement of the objectives and implicitly the competitiveness on the global market. The culture as it is perceived in the Romanian organizations is far from the ideal culture desired by the organizations' employees. The cultural profile audit resulted after the research outlines defensive organizations, dominated by hyper-competitiveness and managed under pressure in the conditions of the global crisis. Taking into account the realities of the cultural influences on the organizational performances, we designed an ideal cultural profile for the Romanian organizations based on the professional accomplishment, creativity and quality, teamwork and openness towards the customers' needs.