COMPARISON OF THE COMPETITIVENESS OF THE TOURIST ATTRACTIVENESS OF THE MORAVIAN-SILES REGION

Tourism as a factor of globalization is a phenomenon of today's times. It is one of the significant indicators of raising the standard of living of the population and it represents an opportunity for the development of small and medium-sized enterprises. Increasing the tourist attractiveness of the territory is one of the current tasks of tourism development in the Moravian-Silesian Region, which is identified in the strategic documents and based on the strategic objectives of the national State Conception of Tourism Development of the Czech Republic until 2020. The tourist attractiveness of the territory is determined by the tourist attendance and it is one of the important indicators of tourism development in the destination. The article briefly describes the most important tourist attractions of the selected Czech geographical area - the Moravian-Silesian Region, which are important tourist goals for inbound tourism from abroad as well as from the surrounding area. The article focuses on the measuring the tourist attractiveness of the Moravian-Silesian region using the Defert's function, based on the territory population density, using statistical data on capacities of collective accommodation facilities in the six districts of the region. Defined tourist areas have a different tourist potential with different tourist attractiveness and therefore have a different tourist attendance. A comparison of the results the measuring tourist attractiveness among the Moravian-Silesian Region and selected Czech regions with similar conditions was carried out. From the analysis it is possible to identify possibilities for increasing the tourist attendance of the region.