Investment Attractive of Land Use of Agricultural Enterprises

The assessment and analysis of investment attractiveness of land use is a prerequisite for decision-making by investors (including foreign) about the investment. For agricultural enterprises the analysis of investment attractiveness is one of the instruments of attracting investments, and for the State it is the basis for the formation of investment policy. The purpose of this paper is to present the results of the investigation of the factors and the current state of investment attractiveness of land use of agricultural enterprises. The paper focuses on identifying the main political, economic, socio-cultural, technological, climatic and legal factors (PESTEL analysis) of investment attractiveness of land use of agricultural enterprises of Ukraine. The expert assessment of the nature and extent of their influence on investment attractiveness of land uses and likelihood of change in these factors in the medium term was carried out. The results of a comprehensive evaluation and cluster analysis of investment attractiveness of land use of agricultural enterprises in Ukrainian regions are presented. The obtained results can be used by managers at different levels of management for making investment decisions (micro level) and increase of investment attractiveness of land use through the elimination, prevention and/or mitigation of negative factors, improvement of legislation and policies at mesa- and macro level. This paper is one of the first published article where PESTEL analysis of the factors of investment attractiveness of land use of agricultural enterprises was carried out, making a contribution to the lack of literature on this issue.