The Construction of E-Commerce Model in University Community

The development of the traditional E-commerce is limited in varying degrees by the logistics, the online payment and the credit problems. To some extent these problems could be resolved by developing the community E-commerce, especially the unique feature of the university community lays a foundation for the developing of the E-commerce in it. On the base of the field researching and reading up some literatures, the article analyzed the significance and characteristics of the E-commerce in the university community, gave some points for the issue that construct the E-commerce model in the university community on the main participants, the information flow, the logistics and the fund flow, and provided a guideline for resolving the constraints to the traditional E-commerce.