Literary semiotics and cognitive semantics

This article explores some junctions between literary semiotics and cognitive semantics with special focus on the cultural aspect of meaning and contextualized meaning construction. A cognitive model is introduced to account for cultural meaning and is related to the Greimasian concepts of figuration and configuration. A blending model is presented in regard to a more general discussion of contextualized meaning, and its literary usefulness is demonstrated in an analysis of a Proustian analogy.