THE IMPACT OF GLOBALIZATION ON THE SPORT INDUSTRY AND THE MANAGEMENT OF SPORTS ORAGNIZATIONS

Over the last years, the European sports sector has seen many changes that have affected the areas of management, economics, employment and technological progress. According to recent scientific studies, the key factors in the development of the European sports sector include the rise in sports activities, globalization, new technologies and the aging of the population. The importance of sport has also increased since European governments have begun to invest more in this sector for its positive role. These reasons change the character of the perception of sport as a new scientific discipline and hence of the industry that has its considerable economic power. At the same time, it is necessary to look at this industry from the managerial point of view, considering the specificities that are typical for the management of organizations operating in sport. The aim of this paper is to point out the new trends in management in sports industry in Slovakia and in the world under the influence of globalization. During the creation of this article was analysed many of foreign scientific literature and expert articles dealing with issues of management and economic in sport, as well as issues that are closely related to the area under consideration. In addition, were used surveys and interviews with representatives of sports in Slovakia.