Opinion modeling on social media and marketing aspects

被引：34

作者：

Toscani, Giuseppe ^{[1
]}

Tosin, Andrea ^{[2
]}

Zanella, Mattia ^{[2
]}

机构：

[1] Univ Pavia, Dept Math F Casorati, Via Ferrata 1, I-27100 Pavia, Italy

[2] Politecn Torino, Dept Math Sci GL Lagrange, Corso Duca Abruzzi 24, I-10129 Turin, Italy

来源：

PHYSICAL REVIEW E | 2018年 / 98卷 / 02期

关键词：

FOKKER-PLANCK EQUATIONS; RANDOM NETWORKS; DYNAMICS; DISTRIBUTIONS; BLOCKBUSTERS; BOLTZMANN; MOVIES;

D O I：

10.1103/PhysRevE.98.022315

中图分类号：

O35 [流体力学]; O53 [等离子体物理学];

学科分类号：

070204 ; 080103 ; 080704 ;

摘要：

We introduce and discuss kinetic models of opinion formation on social networks in which the distribution function depends on both the opinion and the connectivity of the agents. The opinion formation model is subsequently coupled with a kinetic model describing the spreading of popularity of a product on the Web through a social network. Numerical experiments on the underlying kinetic models show a good qualitative agreement with some measured trends of hashtags on social media websites and illustrate how companies can take advantage of the network structure to obtain at best the advertisement of their products.

引用

页数：15

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