Research on Factors Affecting the Imported Online Games in China

In recent years, although China's domestic online games have occupied a significant market share, foreign online games still play an essential role in China's online game market today. On the one hand, this chapter is based on the analysis of the current situation of China's online game importation; on the other hand, this chapter uses the econometric model to analyze the influencing factors of China's online game importation. The results show that the size of China's online game market is positively related to three factors which are the nominal GDP, the per capita disposable income of urban residents, and the market size of the Internet third-party payment. As we can see, with the development of China's economic base and the increasing popularity of the Internet as well as the improvement of online game related laws, China's online game import scale is expanding.