Empirical Research of the Environmental Responsibility Affected on the Urban Residential Housing Energy Saving Investment Behavior

Based on the literature research, this paper establishes a conceptual model of the environmental responsibility affected urban residential housing energy saving investment behavior, and taking Xuzhou as an example, through the 212 valid samples, using the structural equation model, this paper does some inspection and correction for the conceptual model. Results show that the stronger the environmental responsibility is, the stronger the energy-saving behavior intention, and the stronger the energy-saving behavior intention is, the stronger the behavior of residence energy-saving investment, and the environmental responsibility has a indirect positive effect on the behavior of residence energy saving investment via the energy-saving behavior intention, but it can't affect the behavior of residence energy saving investment directly. The ownership of the house, the family structure and the education level has some differences in character variations for urban residential housing energy saving investment behavior, and the effect of other demographic variables is non-significant. (C) 2011 Published by Elsevier Ltd. Selection and peer-review under responsibility of RIUDS