Environmental responsibility, emotion and public water-saving behavior

This paper mainly investigates the relationship between environmental responsibility, positive emotion and public water-saving behavior. The theoretical model is established via extending the CAPS (cognitive-affective system theory) to ABC (attitude-context-behavior) theory to explore the influencing factors of water-saving behavior. The results are as follows: it is found that the perception of water resources risk has a significant positive impact on positive emotion. Positive emotion has significant positive influence on residents' water-saving behavior. Publicity has a significant positive moderating effect on the relationship between positive emotion and water-saving behavior. Interestingly, we find that environmental responsibility enhance positive emotion of water saving for married and unmarried, more kids and fewer kids family. It is better to enhance residents' water-saving consciousness, promoting water-saving behavior and building water-saving society.