The UMTS third generation market - Structuring the service revenues opportunities

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作者
Watson, A
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TN [电子技术、通信技术];
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0809 ;
摘要
A major study conducted during 2000 by The UMTS Forum and subsequently published as a Report [UMTS Forum (1)] assesses the huge market potential of 3G services, taking into account the latest industry revenue forecasts for three key services at the world-wide level. The study has enabled a much better understanding of the implications for launch and adoption of 3G services, and how these will be affected by regional (Europe, North America and Asia-Pacific) dynamics. The study highlights four areas of impact and change for UMTS/third generation services providers; Business Models, industry Structure, Revenue Models, and Market Strategy. The full Report plus appendices can be downloaded from The UMTS Forum web site at http://www.umts-foru m.org/reports/report9.pdf.
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页码:144 / 146
页数:3
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