A decision-support model for investment decisions in new ventures

被引：12
|
作者：
Jain, BA [1 ]
Nag, BN [1 ]
机构：
[1] TOWSON STATE UNIV,SCH BUSINESS & ECON,DEPT MANAGEMENT,BALTIMORE,MD 21204
来源：
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH | 1996年 / 90卷 / 03期
关键词：
Analytic Hierarchy Process; new ventures; decision support system; qualitative variables;
D O I：
10.1016/0377-2217(95)00154-9
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The decision to invest in new ventures is characterized by incomplete information, where some measures of firm performance are quantitative, while some others are substituted by qualitative indicators. Qualitative attributes are defined in a relative sense. We develop a decision support model for identifying successful new ventures. The model integrates quantitative and qualitative variables through the use of the Analytic Hierarchy Process (AHP). The decision model gains in predictive accuracy through the use of qualitative attributes, and AHP imparts robustness to the qualitative measures.
引用
收藏
页码：473 / 486
页数：14
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