Reform of the Enterprise Marketing Management in the Era of the Network Economy

The concept of the network economy is a kind of the economic activity carried out with the network as a medium. The networking of the economy is driven by the development of the modern high-tech information technology. With the rapid development and the wide application of the computer network technology, the marketing management of the enterprises has undergone the earth-shaking changes. With the advent of the world economy and the network economy, the development of the Internet will change the rhythm of people's life. People's way of life will undergo a series of the important and fundamental changes, which will directly change people's marketing environment, play an important role in all aspects of the enterprise marketing, and put forward the challenge to the traditional marketing methods of the enterprises. In this paper, the author carries out the research mainly on the reform of the enterprise marketing management in the era of the network economy, in order to put forward the relevant solutions.