CONSUMER PROTECTION AND E-COMMERCE IN INDIA

With the expansion of the E-commerce activities worldwide, there has been a shift in the consumer's choice of buying goods and services on online platform. The same is true for the Indian consumers leading Indian E-commerce market as one of the biggest markets growing at the increasing speed. With the development of E-commerce market, it required a need for setting up the legal framework for efficient functioning and for the protection of the consumers on online purchasing. The paper has significantly found out that gaining consumer's trust is quintessential for the growth of E-commerce market. It can be achieved through regulating the E-commerce entities, wherein providing secure transactions, keeping the privacy of the consumers intact. The new Consumer Protection Act, 2019 with E-Commerce Rules, 2020 was enacted which has strongly regained the consumers' trust by protecting their interest viz-a-viz security measures, payment methods, satisfactory delivery of goods and services.