Factors Influencing Consumers to Shop Online for Computer/Telecommunications Equipment

被引：0
|
作者：
Santos, Ricardo [1 ]
Alturas, Braulio [1 ]
机构：
[1] Inst Univ Lisboa ISCTE IUL, ISTAR Iscte, Av Forcas Armadas, P-1649026 Lisbon, Portugal
来源：
MARKETING AND SMART TECHNOLOGIES, ICMARKTECH 2021, VOL 2 | 2022年 / 280卷
关键词：
Virtual stores; e-commerce; Online shopping; Consumer satisfaction; SERVICE QUALITY;
D O I：
10.1007/978-981-16-9272-7_48
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Internet has become a constant presence in citizens' lives, and this has led to great changes in what is concerned with their way to buy products. The possibility of buying all kinds of items online is particularly useful because there is no need to leave the comfort of their houses. In this study, we intend to understand which are the aspects that influence the consumers to buy computer equipment and telecommunications in virtual stores. After a literature review in order to know the actual paradigm of the theme, and with the aim to determine the users' opinion, a survey was developed, which was distributed by email and within the social networks. Then the data was processed with SPSS, and it was obtained three main categories: Conditions and Images, Products and Deliveries, and finally, Website design/usability.
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页码：595 / 605
页数：11
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