THE ASSOCIATION RULE MINING TECHNOLOGY IN MARKETING DECISION-MAKING AND ITS APPLICATION IN LOGISTICS ENTERPRISES

被引：0

作者：

Huang, Yuanxin ^{[1
]}

Qiu, Xiaoping ^{[1
]}

Yang, Jingxun ^{[1
]}

Tian, Hongying ^{[1
]}

机构：

[1] Shanghai Maritime Univ, Shanghai 200315, Peoples R China

来源：

INTELLIGENT DECISION MAKING SYSTEMS, VOL. 2 | 2010年

关键词：

D O I：

10.1142/9789814295062_0040

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

Based on the introduction of data mining technology and Apriori algorithm, the paper provides a detailed review of the application of Association Rule according to the empirical analysis Through demonstrations, it is proved that putting Association Rule Mining technology into the 3PL(short for Third-party Logistics Enterprise) information management is not only feasible in terms of technology, but also helpful for these enterprises to conduct a marketing analysis and make a scientific decision in time according to the intrinsic association regulations founded through mining

引用

页码：252 / +

页数：2

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