Big Data Analytics Capability and Business Alignment for Organizational Agility: A Fit Perspective

This paper investigates the impact of big data analytics capability (BDAC) on organizational agility under the moderating effect of BDAC-business alignment and its impact on performance through organizational agility. Data from a matched-pair survey of business, data technology, and financial executives in 161 organizations were used to examine the proposed research model. This paper used partial least squares-structural equation modeling and hierarchical component analysis to examine the data. The results suggest a positive mediation role of organizational agility in the relationship between big data analytics capability and organizational performance, except that the mediation effect of operational adjustment agility on BDAC and market performance is not statistically significant. This study also finds that alignment between the business strategy and the big data analytics strategy enhances the relationship between BDAC and market responsiveness agility. It proposes a new perspective which is to realize the value of BDAC in enhancing agility and performance.