Service & solution innovation: Overview and research agenda Introduction

被引：65
|
作者：
Evanschitzky, Heiner [1 ]
Wangenheim, Florian V. [2 ]
Woisetschlaeger, David M. [3 ]
机构：
[1] Aston Univ, Mkt Grp, Aston Business School, Birmingham B4 7ET, W Midlands, England
[2] Tech Univ Munich, TUM Sch Management, D-8000 Munich, Germany
[3] Tech Univ Carolo Wilhelmina Braunschweig, Inst Automot Management & Ind Prod, Braunschweig, Germany
来源：
INDUSTRIAL MARKETING MANAGEMENT | 2011年 / 40卷 / 05期
关键词：
CUSTOMER; OFFERINGS; PRODUCTS; STRATEGIES; TRANSITION; SUPPLIERS;
D O I：
10.1016/j.indmarman.2011.06.004
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：657 / 660
页数：4
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