FUZZY ANALYTIC HIERARCHY PROCESS FOR EVALUATING PERFORMANCE INDICATOR OF INTELLECTUAL CAPITAL IN ECOTEC INDUSTRY

The problem of global warming is serious, and environmental protection issues are clearly the most important issues today. For China, environmental protection is a situation that can not be underestimated. Nevertheless, existing performance assessment systems mainly stress on the measurement of financial performance, but less consider the measuring indicators of intellectual capital, such as innovation and customer satisfaction. For this reason, intellectual capital is integrated into this study and three intellectual capital performance indicators for liner ecotec industry are constructed with fuzzy analytic hierarchy process. First, owners or managers with long-term relationship with ecotec industry in Fujian Province distributed the questionnaire for the performance indicator survey. According to the research result, 19 performance indicators are constructed and weighted with fuzzy analytic hierarchy process. The research result reveals 'ecotec sales representatives understanding the needs of the owner' as the most important indicator. It also highlights the importance of customer relationship management in ecotec industry. Practical meanings and suggestions are provided for the management authority in ecotec industry promoting the business performance with the application of intellectual capital.