TOURIST EXPERIENCE - ANALYSIS COMPONENT FOR DESTINATION MARKETING. CASE STUDY: ROMANIAN SEASIDE TOURISM

被引：0
|
作者：
Ratiu, Monica Paula [1 ]
Mazilu, Mirela [2 ]
Pargaru, Ion [3 ]
Radu, Anamaria-Catalina [4 ]
机构：
[1] Romanian Amer Univ, Bucharest, Romania
[2] Univ Craiova, Craiova, Romania
[3] Univ Politehn Bucuresti, Bucharest, Romania
[4] Bucharest Univ Econ Studies, Bucharest, Romania
来源：
POLITICAL SCIENCES, LAW, FINANCE, ECONOMICS AND TOURISM, VOL III | 2014年
关键词：
tourist experience; destination marketing; seaside tourism;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In tourism, the suppliers/producers are considered, in fact, "sellers of dreams", the consumption of tourism products being seen as consumption of experiences. Being widely recognized by the researchers in the field, the delivery of memorable tourist experiences represents a must" for organization's success on the increasingly competitive market. Through this paper, the authors aim to highlight the importance and the role of tourism experience analysis in both the design of new tourism products and the continuous improvement of the current ones, thereby ensuring long-term competitive advantage. To this end, a quantitative research was conducted on a sample of 108 respondents which aimed to analyze the components of tourism experience.
引用
收藏
页码：733 / 740
页数：8
相关论文
共 50 条
  • [1] Destination Strategy Marketing Analysis for Seaside Tourism
    HUO Jiaying(College of International Cooperation
    [J]. 大众文艺, 2009, (16) : 8 - 9
  • [2] ENHANCING THE PERCEIVED VALUE OF MOBILE MARKETING. A ROMANIAN CASE STUDY
    Zegrean, Patricia
    Paraschiv, Dorel
    [J]. ECONOMICS & SOCIOLOGY, 2013, 6 (01) : 72 - 77
  • [3] SEASIDE DESTINATION IN PRODUCTS OF FERRY TOURISM - A CASE STUDY OF POLAND
    Studzieniecki, Tomasz
    Urbanyi-Popiolek, Ilona
    [J]. TOPICAL ISSUES OF TOURISM: AUTHENTICITY IN THE CONTEXT OF TOURISM, 2018, : 422 - 431
  • [4] ANALYSIS OF TOURIST TURNOVER IN A RURAL TOURISM DESTINATION - CASE STUDY OF IVANJICA
    Sagic, Zorica
    Lakicevic, Marija
    Durkalic, Danijela
    [J]. EKONOMIKA POLJOPRIVREDA-ECONOMICS OF AGRICULTURE, 2019, 66 (03): : 835 - 850
  • [5] Digital marketing on destination sustainability Study case: Romanian Ecotourism
    Teodorov, Alexandru Valentin
    Muresan, Manuela Liliana
    Dinu, Diana Mariana
    Dinu, Alexandra Cristina
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, 2020, 14 (01): : 859 - 867
  • [6] COMPONENT OF MARKETING IN AUTHENTIC ROMANIAN RURAL TOURISM
    Dobre, Carina Andreia
    Stoian, Maria
    Hontus, Adelaida Cristina
    Chiurciu, Irina Adriana
    Soare, Elena
    [J]. SCIENTIFIC PAPERS-SERIES MANAGEMENT ECONOMIC ENGINEERING IN AGRICULTURE AND RURAL DEVELOPMENT, 2024, 24 (01) : 335 - 340
  • [7] Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience
    Mainolfi, Giada
    Marino, Vittoria
    [J]. JOURNAL OF BUSINESS RESEARCH, 2020, 116 : 699 - 710
  • [8] APPROACHES TO STRATEGIC GREEN MARKETING. A CASE STUDY OF COMPANIES ACTIVE IN THE ROMANIAN CONSTRUCTION INDUSTRY
    Nemoianu, Estera Laura
    [J]. MANAGEMENT OF TECHNOLOGICAL CHANGES, BOOK 1, 2011, : 173 - 176
  • [9] Territorial analysis of tourism and tourist destination planning
    Prat Forga, Josep Ma
    [J]. DOCUMENTS D ANALISI GEOGRAFICA, 2013, 59 (02): : 419 - 422
  • [10] Marketing Sport Event Tourism: Sport Tourist Behaviors and Destination Provisions
    Alexandris, Kostas
    Kaplanidou, Kyriaki
    [J]. SPORT MARKETING QUARTERLY, 2014, 23 (03): : 125 - 126
12345